A request24 Jan
For my beautiful nephew, Joey:
Links
links for 2007-01-1918 Jan
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We need to move away from repurposed broadcast advertising into a model conducive to the web – 5s & 10s ads.
Links
links for 2007-01-1817 Jan
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Bonnie Hammer, president of USA Network and Sci Fi Channel, said the industry might return to the days when a program would partner up with a single sponsor
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Short article on creating effective video ads. Nothing groundbreaking, but good for reference.
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20% of all mobile users have video-enabled cellphones, but less than 10% have actually used video access (at least once?)
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client-side video compression to FLV
General
Do the math: CPM15 Jan
The following numbers are approximate, but you’ll get the idea quickly:
Prime-Time television: $50-75
Cable television: $10-30
Online: $5-50 (still shaking out)
iTunes: $2000
A show that costs $1m per episode, can be possible with an iTunes viewership of 500,000. Add in some product placement to substitute for commericals, and there’s a healthy revenue stream there. With well over 60 million iPods sold, there’s a market in place, and it’s going to grow. (Plus, what happens when iTV hits?)
So the next question is, how does an independent producer get "into" iTunes?
Links
links for 2007-01-0706 Jan
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MacBook conversion to tablet.
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Guy Kawasaki: 1 year blogging = approximately $3,350 in ad revenue
Links
links for 2007-01-0605 Jan
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Great write up on getting Fedora up and running on EC2
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“In terms of the top shows that we track, I see product placement as being flat, or just down 1% or 2%,” Touliatos said.
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Democratizing video/media is going to affect ad agencies too: Is it any wonder that client are balking at spending $250,000 or more to produce a :30 spot?
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Life in India: videoblog. Project involving Jay Dedman, Ryanne Hodson, Michael Verdi, and Markus Sandy in the U.S.
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Quick and dirty set-up for GTD using a variety of folders and AppleScript; take a minor amount of tweaking to get right (rename user directory; change default due date year)
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Great write-up of various online video sites
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Replace your light bulbs with compact fluorescent bulbs…It will also keep half a ton of carbon dioxide out of the air.
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How to cut U.S. pollution in half.